{"id":1863,"date":"2020-10-21T11:34:37","date_gmt":"2020-10-21T06:04:37","guid":{"rendered":"https:\/\/www.crayond.com\/blog\/?p=1863"},"modified":"2020-12-14T13:48:51","modified_gmt":"2020-12-14T08:18:51","slug":"how-color-psychology-can-shape-better-products","status":"publish","type":"post","link":"https:\/\/www.crayond.com\/blog\/how-color-psychology-can-shape-better-products\/","title":{"rendered":"How color psychology can shape better products"},"content":{"rendered":"\n

Colors play a major role in what we buy and use in our daily lives.
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In a product, the first thing that grabs the attention of any potential buyer is its color. Further, colors also affect (and can enhance) brand recognition.
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How is color so important to products and their design?
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As foragers and hunter-gatherers, humans have had to survive tough and sometimes life-threatening conditions in the wild. These situations evolved our eyesight and color-recognition abilities, allowing us to detect threats or find nutrition, regardless of where we were. 
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To be simpler: More than 80% of what we perceive, know, and process about the world around us is through our eyes.
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For an aspiring entrepreneur, it is highly crucial to understand colors and their effects on consumers to get a headway in the market.
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Let\u2019s unwrap all the nuanced hues of this topic.
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What is color psychology?<\/h2>\n\n\n\n

A branch of psychology that studies and documents the influence of colors on human moods and behaviors, color psychology helps us understand how sight shapes our day-to-day decisions, and ultimately, our lives.
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Our brain is constantly reacting to colors; we do not register it because it is a subconscious process. 
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As soon as our eyes perceive a color, the brain registers it and regulates our mood and emotions accordingly.<\/p>\n\n\n\n

Research<\/a> says that it takes around 90 seconds to make a subconscious judgement about a product, thing, or a person when we first experience it. What\u2019s noteworthy, is that color contributes to that by at least 62%.
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All of these point to just one conclusion \u2060\u2014 color matters, and it matters a lot more than we generally think.
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Colors and their significance in products<\/h2>\n\n\n\n

Thanks to our instincts and shared cultural experiences, colors generally mean and represent the same thing to most people. 
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This means that they are used as symbols as well \u2060\u2014 the classic example being traffic lights. No confusion there as to what the green light means.
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Let\u2019s have a look at the individual colors and what they signify.
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Red<\/h3>\n\n\n\n

The color of blood, red is generally related with passion and strong feelings\/emotions. These include love, confidence, anger, and so on. 
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Red is also sometimes used to convey an agreement or a bond, as it is sometimes used for legal purposes.
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Known as the \u2018hot\u2019 color, it also signifies violence and fire, and can be used to denote danger \u2060\u2014 stop signs, cautionary boards, etc.
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If you want something to stand out or to be made importance, use red. Think red carpet events and celebritydom. 
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Products that use red:<\/p>\n\n\n\n