{"id":230,"date":"2014-05-22T12:10:54","date_gmt":"2014-05-22T12:10:54","guid":{"rendered":"http:\/\/crayond.com\/blog\/?p=230"},"modified":"2014-07-18T05:54:57","modified_gmt":"2014-07-18T05:54:57","slug":"pinterest-is-dominated-by-women-says-study","status":"publish","type":"post","link":"https:\/\/www.crayond.com\/blog\/pinterest-is-dominated-by-women-says-study\/","title":{"rendered":"Pinterest is dominated by women says study [Presentation]"},"content":{"rendered":"<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px 1px 0; margin-bottom: 5px; max-width: 100%;\" src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/34997420\" width=\"512\" height=\"421\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\">80% of the users on Pinterest are women and they do 92% of the pinning on the site says a recent research by <a title=\"RJMETRICS\" href=\"http:\/\/blog.rjmetrics.com\/2014\/05\/07\/pinners-be-pinnin-how-to-justify-pinterests-3-8b-valuation\/\">RJMetrics<\/a> on the Pinterest demographics, user activity and behavior. The study which took a\u00a0dataset of 50,000 random pinners and their pins revealed some interesting stats on\u00a0the visual bookmarking site. Here are the highlights of the research:<\/div>\n<ol>\n<li>4\/5th of the Pinterest users (80%) are female, and 1\/5th of them (20%) are male.<\/li>\n<li>Female users are more active on Pinterest as they do 92% of all pinning, men account for only 8% of the pins.<\/li>\n<li>An average active female user made 158 pins over the past year.<\/li>\n<li>32% of the pinning happen during the core work day (10am to 4pm) and 18% of the pinning happens in the late night\u00a09pm to midnight.<\/li>\n<li>The following are the popular categories among women pinners: &#8220;Food &amp; Drink&#8221; account for 20% of the pins, &#8220;DIY (Do-It-Yourself) &amp; Crafts&#8221; account for 12% of the pins and &#8220;Home Decor&#8221; account for 11% of the pins.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>80% of the users on Pinterest are women and they do 92% of the pinning on the site says a recent research by RJMetrics on the Pinterest demographics, user activity and behavior. The study which took a\u00a0dataset of 50,000 random pinners and their pins revealed some interesting stats on\u00a0the visual bookmarking site. Here are the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":""},"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/www.crayond.com\/blog\/wp-json\/wp\/v2\/posts\/230"}],"collection":[{"href":"https:\/\/www.crayond.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crayond.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crayond.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crayond.com\/blog\/wp-json\/wp\/v2\/comments?post=230"}],"version-history":[{"count":10,"href":"https:\/\/www.crayond.com\/blog\/wp-json\/wp\/v2\/posts\/230\/revisions"}],"predecessor-version":[{"id":240,"href":"https:\/\/www.crayond.com\/blog\/wp-json\/wp\/v2\/posts\/230\/revisions\/240"}],"wp:attachment":[{"href":"https:\/\/www.crayond.com\/blog\/wp-json\/wp\/v2\/media?parent=230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crayond.com\/blog\/wp-json\/wp\/v2\/categories?post=230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crayond.com\/blog\/wp-json\/wp\/v2\/tags?post=230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}