{"id":2724,"date":"2021-10-29T19:27:27","date_gmt":"2021-10-29T13:57:27","guid":{"rendered":"https:\/\/www.crayond.com\/blog\/?p=2724"},"modified":"2022-09-05T16:35:59","modified_gmt":"2022-09-05T11:05:59","slug":"product-analytics","status":"publish","type":"post","link":"https:\/\/www.crayond.com\/blog\/product-analytics\/","title":{"rendered":"What Is Product Analytics? Why Is It Important For Product Teams?"},"content":{"rendered":"\n

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The Product-user relationship is the golden key to opening the doors of product success. If the user is not engaging regularly, it\u2019s definitely a warning sign! And the relationship is in danger. <\/p>\n\n\n\n

Here, it\u2019s upon your product to save this relationship. It\u2019s unlikely to expect the human partner (customer) to adjust. Instead, your product can and it must. It can put forward the user\u2019s needs. <\/p>\n\n\n\n

Your product can always be changed for a human (unlike other humans). <\/p>\n\n\n\n

Any relationship needs the effort to sustain. How do you do that? By caring. When it comes to product companies, attentiveness and acknowledgment are care– recognition of users\u2019 behavior and emotions.<\/p>\n\n\n\n

Attention gives you knowledge. It fills you with insights. Only through attention, you will know their feelings and act upon them. Product analytics can help you provide this attention to your users! <\/p>\n\n\n\n

 Let\u2019s dive in to know more.<\/p>\n\n\n\n

What is product analytics?<\/strong><\/h2>\n\n\n\n

Product analytics is the process of analyzing users\u2019 interaction with your digital product. It is done by monitoring their engagement. You collect this data and process it to figure out the user\u2019s behavior inside your product. <\/p>\n\n\n\n

This data is a goldmine of information. It shows how your user likes your products. They reveal answers to questions like, <\/p>\n\n\n\n

\u2018What does your user like in your product?\u2019 <\/p>\n\n\n\n

You will also get to spot the areas of friction. Finding out their usage patterns can help build a better user experience. <\/p>\n\n\n\n

Well, you may think<\/p>\n\n\n\n

‘Isn’t the feedback system helpful for this purpose?’<\/p>\n\n\n\n

Yes, feedback is helpful. Feedbacks are asked only post-interaction with the product. It means users don’t remember the nuances of every interaction. They\u2019ll only have the memory of the significant interactions and highlights. <\/p>\n\n\n\n

But, product analytics measure the effectiveness during the time of interaction. Tracking this live behavior gives authentic insights, deeper than feedback. <\/p>\n\n\n\n

Who can use product analytics?<\/strong><\/h2>\n\n\n\n

Product analytics can be used by various people in the product team. <\/p>\n\n\n\n

Anyone who<\/p>\n\n\n\n