CSK

The Chennai Super Kings (CSK) is a franchise cricket team based in chennai, Tamil Nadu. being crowd favourites in the Indian Premier League (IPL), they decided to rebrand their website and its front end functionalities to create a more immersive experience for fans.

Mobile & Web

PLATFORM

UI/UX & Front end dev

DELIVERABLES

CSK

Mobile & Web

PLATFORM

UI/UX & Front end dev

DELIVERABLES

Understanding the challenge

The key challenge was to understand user behavior and craft a beautiful front end experience for avid fans. The website design and user experience had to capture the emotion of team spirit and solidarity.

Rebranding

Being CSK fans ourselves made it easy to understand the emotion evoked by the brand. To analyze further, we tracked customer journeys on their existing website and gained key insights for rebranding. Once we had clarity on the user experience, we started with the wireframes and decided to retain CSK’s official brand color palette.

Typography & Colours

Proxima nova is an elegant, readable font featuring a true cursive Semibold. It was chosen based on its approachable, open, and friendly typeface that essentially produces the same visual effect both on screen and in print.

Proxima Nova

Bold / Large title display typeface

AaBbCcDdiJjKkLlMmNnOo PpQqRrSsTtUu23456789

Semibold(title display typeface)

AaBbCcDkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz

Regular

AaBbCcDdLlMmNnOo PpQqRrSsTtUuVvWw89

BRAND COLORS

Primary colors

#FFCB05

#0066B3

#27A2FF

#1B9046

Secondary colors

#FFCB05

#0066B3

Wireframes

Components

SCOREBOARD

POINTS TABLE

CSK TV

Shop

Team

Social Media