SaaS Metrics 101

Customer Retention Rate (CRR)

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01

Customer Retention Rate (CRR)

01

Burn Rate

02

Burn Rate

02

Customer Engagement Score (CES)

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03

Viral Coefficient

03

Viral Coefficient

04

Customer Engagement Score (CES)

04

Net Promoter Score (NPS)

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Net Promoter Score (NPS)

05

Customer Lifetime Value (CLV)

06

Customer Lifetime Value (CLV)

06

Average Revenue Per Account (ARPA)

07

Average Revenue Per Account (ARPA)

07

Lead Velocity Rate (LVR)

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Lead Velocity Rate (LVR)

08

Monthly Recurring Revenue (CRR)

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Revenue Churn Rate (RCR)

09

Revenue Churn Rate (RCR)

10

Monthly Recurring Revenue (CRR)

10

Average Resolution Time (ART)

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Average Resolution Time (ART)

11

Customer churn

12

Customer churn

12

Annual Recurring Revenue (ARR)

13

Annual Recurring Revenue (ARR)

13

Product Qualified Leads (PQL)

14

Customer Acquisition Cost (CAC)

14

Customer Acquisition Cost (CAC)

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Product Qualified Leads (PQL)

15

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