6 Factors that help you improve visibility in app store [Infographics]

A recent study by Forrester, a popular Technology & Market research company shows that 63% of the users discover an iOS/Android app through mainline app stores. i.e., 63% of the people find an app through searching or browsing in an Apple’s App Store for iOS or Google Play store for Android.

App Store Optimization (ASO) is the key to getting your app found in app store and to be installed by the users. ASO is the process of improving the visibility of a mobile app in an app store. Visibility of an app in an app store depends on how higher the app ranks for relevant keywords in the search results. Optimizing your app for app store search or Improving the app store rankings of your app in the app store depends on how well the title, description and keywords are optimized with relevant keywords.

This infographics by Optimizely shows how user acquisition in an app store can be made easy by optimizing several factors.

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<a href=”https://crayond.com/blog/app-store-optimization-techniques-infographics/”><img align=”center” src=”https://crayond.com/blog/wp-content/uploads/2015/03/app-store-optimization-infographics.png” alt=”App Store Optimization – Infographics” title=”App Store Optimization – Infographics” width=”800″ /></a>