Net Promoter Score (NPS)

What is Net Promoter Score (NPS)?

The metric that lets you measure customer satisfaction and loyalty. It puts them into three types:

Passive

Detractors

Promoters

Why is it important?

Shows how well a customer would recommend your product.

0 means they’d never.

10 means they’re very likely.

Overall, the higher your NPS, the more satisfied the customer is.

How to calculate your Net Promoter Score?

Take surveys— Ask them to directly rate how likely they tell someone about your product.

Segregate— Detractors are 0-6, Passives are 7-8, and Promoters are 9-10.

Get your overall NPS by subtracting the percentage of detractors from that of the promoters.