Lead Velocity Rate

What is Lead Velocity Rate?

Shows the increase in qualified leads on a monthly basis in real-time. Helps predict future revenue scales in a consistent manner.

Why is Lead Velocity Rate important?

Acting as a current indicator for growth, it helps sales teams and your organization understand if the sailing is stable.

Seasonal dips can be predicted and adjusted for by bringing in new leads.

Overall, it helps a business meet its revenue goals without fail.

How to calculate Lead Velocity Rate?

Take the number of qualified leads for the current month (M1).

Subtract last month’s number from that(M2).

Divide the result with the last month’s number.

Multiply by 100.

Tips to increase Lead Velocity Rate

Be proactive and have sales team work and save up leads before any seasonal dips.

Bring in a loyalty program and have existing customers recommend your product.

Have seasonal offers to entice other, under-budget users.