What is Customer Retention Rate ?
The percentage of customers who continue paying the company after the first purchase.
How to calculate CRR?
CRR = E—N, (divided by) S x 100
where,
E is existing customers at the end of a
period.
N is new customers acquired during a period.
S is customers acquired at the
start of a period.
Important of CRR
Tips to increase Customer Retention Rate