Product Qualified Leads

What is Product Qualified Leads (PQL)?

Any potential customer who has witnessed the value of your product (typically, through the freemium model) and is ready to start paying.

How to identify a PQL

Product Qualified Leads are the ones who:

Have been on the free trial for a long period of time.

Active in the community/forums.

Use most of your features.

Use your product for crucial tasks.

Turning a PQL into a customer

Nudges at the right time can motivate them to start paying.

These include:

Let them know that paid customers have no limits.

Track their features’ usage & send them badges.

Highlight the differences of certain features when paid.

Consult on how a paid plan can boost their productivity.

Importance of PQLs

When it comes to closing deals, Product Qualified Leads are easier to convince.

This makes them a better metric than sales/marketing qualified leads, as the conversion rate is higher and much more predictable.